5 Steps for Creating Winning Social Media Strategy Proposals

  • Break down each objective before laying down any strategy foundations.
  • Research the market and target audience
  • Identify campaign requirements and divide them across all your social media platforms
  • Create a content mix plan and design direction
  • Optimize your content, posting timing and advertising budget

With so many social media activities to offer our clients, proposals are an essential part of our workflow.

Here are our steps for creating social media strategies and proposals for your brand.

How To Create Successful Social Media Strategies

How To Create Successful Social Media Strategies

Brief Up

Every brand has different objectives and business requirements that can set the path of any social media activity. Make sure that you understand and break each objective before laying any strategy foundations.

Almost 82% of clients believe that briefs should focus on a business problem that is properly defined. Use concrete business objectives rather than vague terms, such as ‘to improve brand image’, and remember that every objective starts with the word ‘to’.

Do Your Homework

With half the story being set, it’s time to identify the second half. Every strategy requires an intensive understanding of the industry, audience and competition.

Start with an overlook over the market, how is the industry performing and who are the main players. Then move towards identifying your target audience, who are they and what do they like. Use tools such as Sprout and Google Trends to help you.

You will also have to look at your competitors, almost every social media platform allows you to glance at your competitors, so look at what is successful and what is the most engaging activities that you can learn from.


Strategies are all about the future, answering the simple question of how to achieve our objectives. Execution on the other hand, is another story.

Brainstorm and generate ideas, test and select best matching ideas. Direct those ideas towards a unified strategy and tactical plans. The specific tactics you’ll use will be different depending on your goals, customers, market, product, service, and several other variables.

Even though social media marketing is still relatively a new topic, there are many rules that drive the brand’s communication, most importantly, social media strategies are about creating a strong profile, sharing engaging content, posting frequently and cross-promoting.

Remember to include the tone of voice before heading towards content development.

Set The Budget

To set an efficient budget, start by identifying campaign requirements and divide them across all your social media platforms.

This is a crucial part of social media planning, as posts won’t promote themselves, especially when it’s a new page. Set a budget for growing and advertising your page, website and individual posts, thus increasing followers and engagement rate.

Bring out the Art

This is where you start building a connection with your audience. Stay under the realm of your strategy and objectives, create a content mix plan, generate design directions, create template options then develop content that, based on your research, engages with your audience.

There are many types of engaging content, the internet is just filled with them, and every year we get a new trend that clicks with the public, previously it was photos, now its video and live streaming, while the future might be AR and VR.

To make it easy on yourself, create a content calendar with all your social platforms, post and measure the effectiveness of each post.

For some, this is the fun part, for others, this is the hard part, if you find it difficult to develop content, hire an agency or a freelancer. Click here to check Glim’s social media work.

The Way Forward

Your page is all set, your content is scheduled and your audience is engaging with your brand, it’s time to set the next phase of your strategy.

Optimize your content, posting timing and advertising budget. A good strategy is an adaptable one, especially if you are exercising agile marketing, an important part of social media management.

For us at Glim, the last part of every social media proposal is about presenting the BIG idea, discuss kickoff and provide constant consultancy for each client individually, integrating social media management with the rest of the brands’ efforts.

Final Thoughts

Every element of a strategy can differ from brand to brand, so remember to always focus on your industry and similar brands.

To summarize, your internal social media strategy must look like an agency proposal:

Set your goals, look at the market, set the path to achieving your goals with an optimum budget just before kick-starting your social media pages.

If you think your page can have a more optimized strategy or content, drop us an email at hello@theglim.com.