The year 2016 is coming to an end but one thing that remains intact is the role of digital marketing in making your business the king in the online world. Customer preferences change widely with time, so it is important to take this into consideration while planning a perfect digital marketing strategy.


Here are 5 digital marketing rules that you must keep in mind to be successful in 2017:


1. Create Connections

Don’t just sell products/services through digital marketing, create a connection with your audience. The success of blogging, social media, and marketing hubs are the evidence of this. For this, you ought to understand the needs, concerns, and challenges of your customers to offer them just what they want. Personalized, knowledge-based and delivering relevant content will take you long way. So, engage your customers by delivering compelling and convenient content/visuals.


2. Increase Engagement

The nature of people is now social and they should feel a connection with your brand, product, people, etc. This is quite challenging for most brands, but hiring an efficient digital marketing agency will act as your lifeline, as it is easier to buy connections but not engagement. Make your customers feel connected with the people behind the brand and in 2017, look for ways to convert them into brand evangelists.


3. Emphasize on Visuals

INo matter how good your content is, it needs to be visually compelling to engage customers. The power of visuals is great as they can be remembered for longer. It can be in the form of infographics or a compelling visual post. Also, be on the lookout for other digital marketing techniques in 2017 that are based on visuals.


4. Follow the 80/20 Rule

As per a well-known principle, almost 80% of the customers won’t engage with your marketing efforts and 20% will spend some time to look at them. Of those about 5% will follow your call to action and will convert. So, while planning for a 2017 digital marketing campaign, understand the strategies and customers that come under that returnable 20% ratio to build it around them.


5. Analyze and Optimize

The world of digital marketing is rapidly changing and if you stay complacent then you may be left behind. Constantly analyze your results and seek improvement to engage more customers. What worked last year won’t work this year, so constantly analyze your results and keep evolving with your customers.


Technologies are continually advancing and so is social media and other digital marketing platforms, thus, no matter which platform you are focusing on, these rules will help you grow in 2017. Be ready to move with the flow of digital marketing.